Sometimes it is interesting to get a little background and insight on how a logo was created, so I am going to take you through some of the steps of the latest logo that I designed for our local
Habitat for Humanity ReStore. This is not a typical logo, but more as a detailed branding piece that they could use in animation and with the videos they produce.
After they had a group brainstorming session, here is what they felt their organization represented and the ideas they wanted to convey. Their was a lot of information that I felt needed to be paired down to a simpler format, but still showed the building blocks of their foundation and what they stood for.
After some sketching I played with three basic concepts; the building blocks of a home (proofs 1-4), the support circles coming together (proofs 5-7, 9-11), and a family or community standing behind the organization and supporting the buiding of the homes (proofs 8 and 12).
The client chose proofs #2, #4 and #7 to elaborate on. This is the stage where minor changes are made, moving text, moving graphics or changing colors around until the client sees the one that they connect with.
This is the final logo that they are going to be using in mostly video promotion and each circle is going to "fly" in from the sides and blend together as a representation of the ReStore's values and efforts in building these individual pieces for the community.
I am happy with the outcome and think it is a great representation of the organization as a whole. Thoughts?
Words to live by, everyone needs a little reminder every once in awhile!
One of my favorite talented designers is Jessica Hische, an amazing illustrator, designer and typographer. She creates continuously inspiring work including her Daily Drop Cap (for the few of you who have not heard of this project! ; ) where she comes up with a new unique and beautiful initial cap each day. Above are some of my favorites! But that's not all she is good at, some of her typography and design work below...
After they had a group brainstorming session, here is what they felt their organization represented and the ideas they wanted to convey. Their was a lot of information that I felt needed to be paired down to a simpler format, but still showed the building blocks of their foundation and what they stood for.
After some sketching I played with three basic concepts; the building blocks of a home (proofs 1-4), the support circles coming together (proofs 5-7, 9-11), and a family or community standing behind the organization and supporting the buiding of the homes (proofs 8 and 12).
The client chose proofs #2, #4 and #7 to elaborate on. This is the stage where minor changes are made, moving text, moving graphics or changing colors around until the client sees the one that they connect with.
This is the final logo that they are going to be using in mostly video promotion and each circle is going to "fly" in from the sides and blend together as a representation of the ReStore's values and efforts in building these individual pieces for the community.
Now I have shots to add to a photo portfolio or to just to use as little gifts to brighten a friends day! Think if you printed one of these, wrote on the back and sent it as a postcard to the unexpecting mom, just to say hello. Or made a small storyboard...do you love giving thoughtful gifts as much as I do? Remember how you can see the world through more observant eyes when you have your camera with you, so turn an everyday moment into a keeper!
