Belly Series - Week 29

We decided why not show off some of Jackson's night life even if Jess can't participate in the fun! Here is Jess looking radiant in front of Jackson's iconic Cowboy Bar.

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Belly Series - Week 28

So I had a little catching up to do! We had all the photos, but I was having trouble finding time to edit them, so now you get a little treat...Week 28 and Week 29 photos back to back. Here we decided to take advantage of the changing fall colors...Jess looking more gorgeous than ever!

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Belly Series - Week 27

To give a little background into how this weekly photo process works, at the very beginning of this series, Jess and I sat down and decided on one day each week we would take the photos. Shortly, after that we realized we were going to have to give ourselves a little flexibility to fit both our schedules, so we decided on two days (say Thursday and Friday) that we could shoot and then we would decide which day worked better for us each week.

This last week for the Week 27 photos the only time we could get together was at the Jackson Hole Fall Art Festival - Art Walk, so we got into the spirit of things and went for an indoor shot while we were making our rounds around town.

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Belly Series - Week 26

Jess wanted at least one pic with the whole fam in it and this is what we got. Definitely a tough one trying to fit everyone in!

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DESIGN :: Book Club Poster for Library

If you live in Jackson, you know we have a great library already, but now they have Book Club Starter Kits too, which I think are pretty cool (I definitely just pegged myself as a dork here : )

Last week, I was asked by the library to help them try to get the word out about their new program. Apparently, they were having trouble with promoting it, so they decided an email blast with a catchy flyer might do the trick. This is what we came up with...


Basically for designing a piece like this, I had to take into account who would be interested in this program. I thought, most likely, the target audience would be groups of well-read women (sorry all you male book clubbers!), so I when with a fuschia background and an elegant feel with the reverse rounded corners. The rest of the design, is somewhat simple, allowing the fabulous book cover artwork to shine through.

Some tips to think about before starting a design project:

1. Figure out your target audience
- A lot of design decisions can be made just by narrowing this down (color, the feel you want your piece to portray, etc.)

2. Gather all the elements that need to be used in the design
- For this project, I was given the text, the Teton County Library logo and the option to use
the book covers of the featured books

3. Size and where this design will be used
- I knew this was just being sent out in an email, so I may have designed it differently than
I would have a printed piece. For an email I typically do a less detailed design.

4. Now sketch/brainstorm away until something catches your eye!

I think we came up with a great solution, let me know your thoughts.

Belly Series - Week 25

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